Your brand is only as strong as the weakest link in your marketing chain. Consider each of these strategic components, and ask which one(s) represents your greatest vulnerability.
Understanding the fiscal dynamics, operating model and category implications is nothing short of essential for marketing success.
Providing a crisp view of the company’s reason for being, culture and marching orders ensures everyone knows why they come to work
Face it, sales is everything. Knowing your target, how they evaluate, what motivates and what they think they know is critical.
Attention spans are tiny. Present solutions intuitively, be clear about what makes you different & choose messages that speak to needs.
A marketing framework is a launch pad for expressing your brand’s humanity, giving it life through imagery and engaging in conversation.
Build on the assets you have to help foster sales. Measure if promises made are delivered. Recover and adjust to ensure growth.